Bloomhub jewelry buyer's shop is an urban oasis with new creative design and inspiration

Recently, DESFA GROUP has designed a brand new jewelry and eyewear buyer's shop for the fashion brand Bloomhub. With the concept of "urban oasis", the designer has created a soft, open, pleasant and surprising space in the grayscale urban background.
From:SEEPOSH—Connie
Recently, DESFA GROUP has designed a brand new jewelry and eyewear buyer's shop for the fashion brand Bloomhub. With the concept of "urban oasis", the designer has created a soft, open, pleasant and surprising space in the grayscale urban background.

 Modern cities are like rows of steel forests, while oases are open spaces that perch among tall buildings, providing a soothing place for high-intensity and fast-paced life.

 The designer inspired by the solution of practical problems, conceived the "urban oasis" as the main design concept of the case, and hoped to create a shopping experience freely walking between the city and nature.

 

01
urban
A towering modern mansion

To meet the exhibition requirements of specific commodities is the first challenge for designers. The store needs to accommodate a large number of goods. The intensive vertical display needs to take into account the customer's vision. The designer thinks of the combined structure, and then the image of high-rise buildings in the city comes to mind. The repetition and flexible geometric rhythm contained in the facade of high-rise buildings are reflected in the jewelry display cabinet design.

 △ Bloomhub entrance display cabinet
 

 The blue modular display case is staggered in the vertical direction, and the surplus units will be combined into a special size, which will finally present a vivid expression like the facade of a tall building.

△ Staggered blue unit display cabinet in vertical direction

 

The wall length of the original space is limited, and even if it is fully paved, it is difficult to accommodate the required number of jewelry display cabinets. So the designer broke through the bondage of the original space to the imagination and turned it into a curve, which not only increased the display area by 45%, but also creatively changed the shape of the overall space to make it more flexible. The bicolor marble pavement is also curved, gradually conveying the design concept of "urban oasis".

 △ Ground concept

 

△ Creative curved display cabinet and two-color marble

 

The display window facing the street broke the continuity of the curved surface, so the designer designed the remaining walls as zigzag diagonal display cabinets, which formed a contrast with the curved surface shape. By virtue of the balance between art and function, it can catch the customers' eyes.

 △ Analysis chart of wall jewelry display area

 

△ Sawtooth diagonal display cabinet, and display window facing the street

 

The jewelry in the blue display case is very fine, so the designer specially designs four small spotlights for each display case, with a hidden LED light band to provide very accurate lighting.

△ The zigzag diagonal display cabinet has very accurate lighting

 

The curved semi enclosed space creates an intimate environment where customers can try on their favorite jewelry.

 △ Semi enclosed fitting area wrapped by curved surface

 

 

02
oasis
Soft ecological habitat

Curved enclosure is extracted from architectural elements, and the open space in the center is an oasis in the city, attracting customers to freely shuttle in it. The independent column structure has two forms. The round stainless steel shelf adapts to the characteristics of glasses display and floats on the supported lamp column. The reflection effect of ceiling makes the column extend infinitely in the vertical direction.

 △ Analysis diagram of column glasses display area
 

 △ Independent column structure

 

 The other pillar is covered with eternal moss, and three mirrors are embedded in the peripheral lamp tubes. The modern geometric form shows the natural texture of plants, and the green ecology is integrated into the urban fashion.

 △ Material column analysis diagram
 



△ Peripheral lamp tubes are embedded in three mirrors

 

In view of the need for more integrated lighting for glasses, the designer hid the LED light belt behind the arched small window, and the lamp post was used as auxiliary lighting.

 △ Small arched window of display case

 

03
Surprise
Art installation display

The back of the curved surface separates a hidden corner, where strong colors and novel decorations are boldly used. The outer blue wall extends into the corner, but the back wall uses dark coral color, creating changes on the basis of unity.

△ The outer blue wall extends into the corner, but the back wall uses dark coral

 

The designer hopes to make this special space more like an art exhibition rather than a shop, creating more surprises for customers, but also taking into account the display of some goods, so he uses a horse head device that is different from the display cabinet but more interesting. The hand devices that attempt to grasp ornaments imply human desire for beauty and decoration, and display integrates more artistic characteristics.

△ The hand art installation of jewelry implies human desire for beauty and decoration

 

The shop window is displayed on the street, and the transparent design allows pedestrians to peek into the interior of the shop. The inspiration of the art installation comes from the unfolded book, and the acrylic material makes it have good durability.

△ Street window display

 

▽ Plan

  If you have any questions about the space lighting design of jewelry and glasses buyers' shops , please consult seeposh.

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